If you’re like me, and most likely you are, since you happen to be reading my blog, you spend a god-awful sum on coffee each year. It’s okay, break out the calculator and let the lower jaw relax and give into the reflexive drop it’s about to do.
If you look up the average price of espresso calculated by StatisticBrain.com, it is clear they buy their espresso at gas station machines because I’ve never purchased espresso for that little in 2008, much less 2013.
Let’s get real. If you take the price of a grande anything espresso drink at Starbucks, the average price hovers just above $4. So to calculate this number, I used $4, the demand for what you like to drink during the work week (5 days), considering you buy your own coffee and brew at home 2 days a week (this cost not included). In fact, some of us brew at home, then get another while at work if we’re being honest, am I right? And I’m not talking about drinking the sawdust wanna-be coffee your company provides. Gag.
Without figuring in the cost of K-cups or whatever you brew yourself at home, this puts total cost of your espresso loving habit at $960 a year [$4x 5 days x 4weeks x 12 months]. Higher if you count the afternoon pick me ups and coffee dates on weekends with friends or while you’re out shopping. I’m just going to round this number to $1000 for simplicity. For college students, this number may be admittedly higher.
Let’s just assume a very conservative number of you behave this way. So I’m going to take 1000 coffee lovers in the Greater San Diego area and multiply that out. That’s a 1 MILLION DOLLAR impact. This is a very conservative number given that the total population of San Diego County is brimming just above 3 million people. Now imagine what that money could do for our local businesses, if you chose to spend it locally?
There’s a growing list of stellar coffee cafes, coffee houses and coffee roasters from which to choose from in San Diego. In fact, if you like a particular Roaster, such as Bird Rock, voted 2012’s Micro-Roaster of the Year, ask them where else there coffee is served.
They have loyal customers that make the trek from East County to buy their beans. Bird Rock, like many other Roasters, train cafe owners near you to deliver the same quality espresso you can expect when ordering in-house at their location. Many of the cafes and coffee houses that work with local roasters, also concern themselves with fresh, locally sourced ingredients, like chocolate for syrups and organic milk.
The increase in demand for local coffee keeps those funds here and ultimately helps grow San Diego’s burgeoning coffee culture, which needs workers, roastmasters, baristas, sales, equipment, delivery, IT, software, etc., etc. to grow and thrive meaning more funds ultimately stay in San Diego. Not too mention more places pop up where you can get reliably yummy local espresso.
Below are a list of local Roasters. I want to challenge you, as a consumer, with the power you have in your own pocket to effect change, to seek out these Roasters, their affiliated cafes and make “Change.” Pun intended.
Until next time, stay classy by tipping your Baristas San Diego! Happy Coffee-ing!