San Diego Joe

a coffee blog

Instagram

Coffee Vintage

In addition to starting my day off right Friday with coffee at Dark Horse Coffee Roasters and lunching at BFD, what day would be complete without happening upon a little vintage clothing boutique? It’s like snuggling after sex. Yeah, I just said that. Seriously, in this economy, I’ve built up my resistance to yummy window designs and I avoid the Mall at all costs, but how can you resist polka dots? The exterior of Frock You! is covered with them. They’re like colorful tractor beams. And all it took was one fatal glance…I was a gonner.

So much vintage eye candy. And as it turns out they’re having “A Huge Frocking Sale” for their 10 year anniversary. I guess it was just the right time for me to learn of their existence. Fate. I’m just going to have to see how many shekels I can dig up.

The sale is this coming weekend ladies and gents! (February 8, 9 and 10 between 11 a.m. and 6 p.m.) I have dibs on everything I’ve photographed, but apparently they’ll be hosting guest collections, so there will be lots of eye candy to go around (wink). They have a large side-lot where you can expect to see the following guest collections: DonnaLand, Carmensita Vintage, Medavog Vintage, Gennine’s Vintage and Friendly Feather Shop.

If you ask me, it is a perfect excuse to go out for coffee and brunch before getting your vintage on. Maybe I’ll see you there!

Coffee Sides

BFD. You bet your sweet bippy it is. Just part of the reason I had such an amazing Friday this past weekend. Go. Great salads and sandwiches. Their chicken is so tasty in their Southwest Salad I barely missed the gluten filled goodness of bread. They add a fresh punch of flavor wherever they can from the roasting to the salad dressing. After cracking out on coffee all morning at Dark Horse Coffee Roasters in Normal Heights, it was just what I needed to calm the hunger and caffeine induced quaking that was about to release “Broadzilla” on an unsuspecting public. (Thanks Sara for suggesting lunch. You may have saved lives). 

If you go and don’t like it, don’t let the Big Front Door hit ya where the good Lord split ya! That’s just more for the rest of us ;).

Everywhere Man

“I’ve been everywhere man…” is the Johnny Cash tune that’s been playing over and over in my mind since I visited Dark Horse Coffee Roasters in Normal Heights yesterday. Maybe it was the black T Daniel the owner was wearing, or his travels through the world of construction, music and coffee at such a young age.

Daniel has been everywhere…or at least a lot of places in his young life. Born and raised on the Island of Kaua’i, he grew up learning from craftsman and working with his hands in construction. He went from Kaua’i to Santa Barbara for college and then to Nashville to work in the music biz. His interest in coffee stirred when working in Seattle doing promotional work for local bands with local coffee shops. He saw what the coffee business was all about from friends on the inside and his many collaborations, which also took him as far as the Bay Area. 

When the lack of sun in Seattle had him itching to get back to it, he also started feeling another itch… his love affair with the music industry was waning while his love for good coffee and coffee roasting was blossoming along with the possibility of making it a go as a business owner. It was time to do something new. He and his brother moved to Ocean Beach and he eventually realized that he wanted to open a coffee shop using all the knowledge and market research he’d absorbed through his many coffee connections and friendships. He drew up a business plan, found a place and headed back home to Hawaii for a short stint to get seed capital by building a pool.

Pool built, funds in hand, he began a labor of love remodeling the inside of the little shop space located in Normal Heights right next to the post office. Drawing on his background in graphic design and his early acquired construction skills, he built everything inside from the warm wood paneling to the wooden register complete with an easy swivel for his iPad to sit on. He uses SQUARE, which sends a receipt to your email and tracks your in-house drink card electronically, so you don’t have to wonder which wallet or purse you left it in each time you go. So convenient.

I’ve talked about a lot of things so far, but I know you want to know about the coffee. Dark Horse is friendly to coffee newbies, purists and milk and sugar junkies alike. They don’t judge and I for one like that. Daniel himself admits he’s learning something valuable everyday and credits his resources at Bodhi Leaf in Orange County.

Dark Horse offers french press, pour over and cold brew coffee. While not espresso, the taste of the organic and sustainable coffee Daniel sources through Bodhi Leaf will knock your socks off…with or without adding one of his yummy home made syrups and milk or cream.

Whether you believe it is what the Roaster adds or is able to preserve in the roasting process (in other words not ruin, but enhance), Dark Horse is off to a great start. I had their El Salvador pour over and later the french pressed Guatamala. Both rocked my world. I settle on the Guatamala to take home because of the consensually attractive chocolate notes. While I liked the berry in the El Salvador, my husband doesn’t really go for it, but one thing is for sure, I’ll be back.

Not just for great coffee, but to talk story with Daniel from time to time. He is quite the gem not only taking the time to talk about coffee, but life and where he’s been with just about each person who walks through the door. He’s definitely bringing the aloha spirit to San Diego. When you go and I suggest you do, tell Daniel San Diego Joe sent you and give him a warm Aloha for me. Until next time, “Shaka brah!”

Coffee Incognito

Can I really add to the reputation of a place by rambling on about how good a simple shot of espresso is? In this case, there is nothing really to add. Just about every regular I’ve ran into that frequent The Coffee & Tea Collective or Bird Rock Coffee Roasters spoke highly of Zumbar Coffee & Tea.

As I sat with a new friend who clearly had far more coffee experience and a much more sophisticated mind-pallet connection than I, I finally understood why places like Zumbar and the Coffee & Tea Collective are somewhat incognito; sporting signs above their little shops that simply read COFFEE or COFFEE SHOP. It is an understated way of cutting to the point. They are all about the coffee and delivering the best coffee experience they can to each person who walks through the door. They don’t feel the need to push their brand. They look forward to answering questions about their coffee. Good coffee, just like anything good, speaks for itself and ignites a wild fire in the oldest human communication system—the grape vine. Reputation is the brand and word of mouth the most credible and reliable recommendation system.

I normally have a chance to grab more pictures and chat up the owner if they’re on hand during my visits, but Steve was super busy with only small lulls between a pretty steady influx of customers looking for their coffee fix. Doesn’t surprise me. They’re located in Sorrento Valley San Diego’s Tech Center. Scientists consume more coffee than any other professionals. You might say Zumbar is more or less their human petrol station, but the only crude being served is premium grade at fair market prices. Easy on the pocket book and a pleasure to the senses. Those are two combinations anyone is rationally drawn to. 

If you happen to be in the area, just look for the COFFEE SHOP sign and the people lining up or tech-ing-out with their laptops on their small outdoor patio. Enjoy!

Latte at BRCR in La Jolla, CA.
Met up with Chuck Patton of Bird Rock Coffee Roasters about the next Coffee For A Cause Event this past Monday. Chuck is on board! Love’n the remodel by the way! Smart use of space.

Latte at BRCR in La Jolla, CA.

Met up with Chuck Patton of Bird Rock Coffee Roasters about the next Coffee For A Cause Event this past Monday. Chuck is on board! Love’n the remodel by the way! Smart use of space.

Coffee Boosts Recognition of Positive Words

On an unconscious level we all know this is true, but now a study supports it. Read a brief description of the study, or listen to the full podcast posted on ScientificAmerican.com.

It’s official!

InterAmerican Coffee will be hosting the next Coffee For A Cause event at their location in the historic Wheel Works Building just across from The Mission in the East Village.

Details to come. Stay tuned!

The only real failure in life is the failure to try…

—San Diego Joe